Maui Visitors Bureau Explains How to Manage Risk and Social Media

I interviewed Charlene Kauhane (of Kauhane Inc.) and Keliʻi Brown of the Maui Visitors Bureau over at the Ulupalakua Ranch on Maui. I had been hired to create, staff, and execute a Social Media Campaign for the Bureau, all in the span of less than six weeks. There are many discussion points in here:

  • How speed is affecting business and marketing
  • The power of collaboration between new media and old media
  • Using trust and gut instincts to choose the right partners
  • Know how to choose the right mix of skills & reach for media team
  • Giving your partners free reign to do what you hired them to do
  • Social media has a lot of requirements behind the scene to be successful
  • Add training for destination partners as part of the marketing plan

Download iPod Version | Duration: 6:55

Mahalo to our new media team:

Chris Christenson, The Amateur Traveler
Judi Clark, Digital ID Coach
Peter Liu, In a Cool Hour (and photo credit for our group shot!)
Liza Pierce, A Maui Blog
Shane Robinson, Bare Feet Studios
Roxanne Darling, and Project Lead

Please stay tuned for a followup post where I will share some data with you and the four-pronged approach that helped make this campaign so successful!