Posted on February 10, 2011 by Roxanne Darling
I’ve been meaning to write more about the innovative travel blogger program I am doing with the Lānaʻi Visitors Bureau and have decided that it’s just gonna ship without being perfect! I started the conversation here with some advice for travel destinations. I am very grateful to my clients at the Maui and Lānaʻi Visitor Bureaus for their willingness to reach out in this ground-breaking way! Read more about the program I produced in 2010 for Maui here. Now, by popular demand, is an overview of the program itself!
1) To get the most out of the new media team, we are sharing the Aloha with our bloggers:
2) To get the most ROI for our state and partner dollars, we are applying sound marketing and business practices:
3) To support extensive online conversations and market impressions, numerous social platforms are being employed:
4) To help the destination partners get the most ROI, some training and support is included:
New Media Artists ( in order of their visits)
Shannon Hurst Lane – Traveling Mamas
Matt Long – Landlopers
Gary Arndt – Everything Everwhere
Sheila Beal – Go Visit Hawaii
Kara Williams – The Vacation Gals
Melanie Waldman – Travels with Two
This program is being produced by Roxanne Darling, Bare Feet Studios for the Lānaʻi Visitors Bureau.