A Social Media Tutorial with LinkedIn

Sometimes the synchronicities are too much to ignore, so today’s post is about recurring instances of a brand name. That is the spiritual undertone for how the internet follows memes of words and vibrations too. Here are the three learning points:
* SocMed 101: What can you share that will enable others to talk about you?
* SocMed 202: Good manners have a dual payoff online.
* SocMed 303: Take time to make this benefit you.

My LinkedIn Back Story for Today:

A week ago I gave a private keynote address to the annual management conference for Servco Pacific Inc., one of the largest, most successful, and innovative companies here in Hawaii. They bravely let me address them “from the future” while intentionally opening a can of worms. (Worms, I told them, that make black gold compost!)

Servco also met me there in the future, and in fact instead of the usual (often boring) speaker’s bio (which anyone can read online if interested) they put up a screenshot of my LinkedIn profile on the big screen, and introduced me by sharing stats on my social network influence. Very clever. I was impressed!

Then this morning, I had an email from Reid Hoffman, the founder of LinkedIn, in my Inbox. I have attached it here for you to read. I’ll go in to the details below, however this email combined with this post and a little more convo on Twitter neatly illustrate my three SocMed points above.

SocMed 101: What can you share that will enable others to talk about you?

click the thumbnail to read the full letter from Reid Hoffman of LinkedInIn this case, Reid shared several very useful things. First, he shared the success of his company: LinkedIn has reached 100 Million members. That is a huge success, especially since he figured out early on how to have free and paid premium services for a web-based platform. Take a moment to think about how many companies have not been able to do that yet. (Note: I am a paying member.)

Second, he told me how I played a role in this success – giving me a piece of the credit. I loved that! My partner Shane and I were talking about it before we got out of bed this morning! (He got one too of course.) As a very early adopter, I stayed with LinkedIn even when it was out of favor and struggling to cross the free-to-paid chasm. I do talk about LinkedIn constantly in my social media talks and training/coaching workshops, listing LinkedIn as one of the top five social networks that every business person should be using.

Naturally, now that I was part of the winning team, I wanted to share that with my network as well. Keep reading!

SocMed 202: Good manners have a dual payoff online.

tweet from @roxannedarling re: LinkedIn 100 m membersIn my world the “thank you” means a lot. It was a perfect thank you – which we all know from decades of The One Minute Manager – means to make it personal and make it specific and make it timely. He addressed me by name and he gave me my actual signup number. I was the 49,201st member of what is now a 100 million member community! So of course I felt good about that – most of us love being acknowledged for our participation.

Secondly though, this data had value to me as well, in terms of building my influence and reputation online. Word-of-mouth is the SOLE way we get work here at Bare Feet Studios. We have never advertised; we stand by and on the excellent services we deliver to our clients. So I posted this accomplishment of mine and LinkedIn’s to my Twitter feed. With all the “social media wannabees” making noise online, it is nice to have some solid data points that clearly establish me as an experienced pro. Click on the thumbnail image to see the actual tweet. You will see I also credited my first connection – Trevor Loy – who introduced me to LinkedIn. LinkedIn and Reid Hoffman got very public acknowledgement for their thank you note to me.

SocMed 303: Take time to make this benefit you.

In addition to the Twitter post, I am taking time to write this blog post. My main goal is to help others be internet literate. Social Media is easy to get into, but not that easy to use effectively. The people in my classes and talks love it when we take the theory and turn it into practical, real life examples.

The beauty of all this is that done consciously, there are always numerous benefits and numerous beneficiaries. This just keeps the good vibes in motion and that means some of it points back to you. Take a scan of the numerous people and companies mentioned here (and linked to!) free of charge, so to speak.

It is not the same energy as a quid pro quo transaction – those IMO are often laden with unmet (and unstated!) expectations that turn the energy sour. Social media is effective and it is fun, and smart business people know how to ride those waves together! It fails when you try to make it one-way, all about you, or only transactional for the sale. Some people do all these things naturally and gracefully, Like Rosa Say; others of us benefit from the step-by-step how to.

In the end, all three of these learning points actually roll into one – you cannot isolate the good news from itself. I’d love to hear your examples of keeping the good vibes in motion using social media too! Share the love.

Aloha,
roxanne-sig