Non-Techie Guide to Social Media

Here are links and handouts for two of my recent speaking opportunities. I used the same bones of the presentation though one is geared to businesses and the other is geared to volunteers and nonprofit organizations. Both are targeted to the newbies who are thinking about social media use. I am offering them both in this one post. Please enjoy all the links! All links open in a new window.

General Information:
My presentation to Hawaiian Telcom University
My presentation to the Network of Volunteer Leaders

The Nonprofit Social Media Decision Guide (PDF)
ROI Examples for Nonprofits
How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change (from my friend, the amazing Beth Kanter

1. Listen
Search.Twitter.com Enter your name or keywords; save the search and subscribe to it for updates.
Google.com/alerts
Facebook page insights
Yelp.com Search your name; claim your business if applicable (@emihart is our local guru)
TripAdvisor.com Search your name; claim your business if applicable
@ComcastCares on Twitter
David Jones Reviews Microchip
Network for what now? Using the Give Well blog to address fundraising concerns

2. Be Your Own Media
MarylandZoo.tv
“Volunteer” on Flickr / Ford Motor Company on Flickr
Blendtec – Will it blend?
EpicThanks.org
Beachwalks.tv and the USS Nimitz
@DellOutlet on Twitter

3. Share and Engage/Share before sell.
Johnson & Johnson on YouTube
Podcamp Hawaii
Watch the Social Media Revolution

4. Identify & Support Connectors
Todd Cochrane, RawVoice Podcaster Network
Honolulu Twestival
Idealist.org Volunteer opportunities

5. Understand the New Math
1000 True Fans

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Aloha,