Posted on August 2, 2012 by Roxanne Darling
As an initiative for the Social Media Club Hawaii Chapter in 2011, I set up a survey of social media practitioners, looking at compensation and services. I posted the early data we collected at a public event on this topic. Here is the summary data, delivered to you from the “Better Late Than Never” department. You can Download a PDF of the Social Media Pay Survey here. Below are a few screen shots that tell the gist of the story.
This was an anecdotal poll of social media pros, conducted via an online survey that was shared through the SMCHI email newsletter and to our colleagues on Twitter. It is not scientific, balanced, or vetted by a statistician. It was a gathering of data among friends, with a total of 89 responses. We targeted our Social Media Club colleagues – who as a group – are at the top of the food chain of social marketers and consultants.
It was initiated by the “Something is Better Than Nothing” department to assist the Hawaii marketplace in knowing how to purchase social media services. If I had wanted it to be utterly defensible, I would have hired Tom Webster!
Please peruse these snapshots and use them as a starting point to see where you stand. Whether you are a practitioner or a buyer, this information can at least describe the general marketplace for buying social media services.
54% were from Hawaii; 40% from US Mainland
70% live/work in urban environments; 20% suburban; 10% rural
83% have a college or post-graduate degree
Some questions were for employees; others were for independent consultants.
Social Media is still a relatively young profession, though there are clearly established levels of expertise from which you can choose.
Although there is quite a range, 68% earn $50,000 per year or more. This is not a fast food position.
Social media services can be purchased in any number of ways; your way will depend on several factors. Let a professional socmed consultant help you.
73% of self-employed social media consultants earn at least $50/hour. The largest percentage (32%) earn $100 – $149 per hour.
Only 2% really get it! On the other hand, over half are seeing the big picture and proceeding reasonably – that’s good! For the 40% who are still looking for justification…it might be time to rethink.
So let’s talk this out in the comments.
Thanks for your input!
Category: Money Matters, News, Social Media Tags: consultants, employees, fees, get it, hourly rates, pricing, Social Media, survey, what to charge
Copyright © 2022 · All Rights Reserved · Bare Feet Studios
Business Theme v2 by Organic Themes · WordPress Hosting · RSS Feed · Log in
3600 Cerrillos Rd Ste 508
Santa Fe, NM 87507