Social Media and Tourism: Let’s Talk Together

We are all connected by Chris Kompst
I have been lobbying for many years to get the three voices together to support local business and build a sustainable, rich visitor experience here in Hawaii. We have many local bloggers and podcasters who have done enormous work to share the Aloha with others around the globe. We have small businesses who can now leverage their time and budgets using social media to reach out beyond the local paper – they are getting up to speed on this. (Remember Podcamp Hawaii 2008? That was my first major contribution to the effort!) And we have the tourism agencies in the state and county government, who have largely carried the responsibility (yet also managed the taxpayer and visitor funded budgets) to keep tourism thriving.

It just seemed “about time” to feature this topic at our quarterly meeting of the Social Media Club of Hawaii to bring together the stakeholders and do some brainstorming. I seeded the discussion with a few random ideas and we had six presenters who gave us their insights. It was a very inspiring event! Look at the range of ideas, many of which included the first stage of building out web assets:

Hawaii: A New Generation of Storytellers #HawaiiFamilies #SMCHI #Tourism via Tara Coomans @taracoomans Reference Link:

Maui Locals as Social Media Catalysts #MauiCatalyst #SMCHI #Tourism #MauiSMUG via Liza Pierce @amauiblog

A Maui Scavenger Hunt for Visitors & Locals #MauiScavenger #SMCHI #Tourism #MauiSMUG via Chris Norberg @maui Reference Link:

Listen & Engage for the Long Term #TourismConvos #SMCHI #Tourism #MauiSMUG via Laura Kinoshita @lkinoshita

Building a Strong Social Media WorkForce #SMworkforce #SMCHI #Tourism #MauiSMUG via Pomai Weigert @princesspomai

Promote Maui Art & Artists via HD Video Interviews #mauiARTtv #SMCHI #Tourism #MauiSMUG via Shane Robinson @shane
reference Link:

And now for a few of my random ideas:
Napkins @HawaiianAir imprinted with TW/FB accounts; use for social sharing & contests #HawaiiSocial #SMCHI (via @roxannedarling)

Maui Social Media Airport Greeters monitoring OGG checkins on @Foursquare and @Facebook #MauiCheckin #SMCHI (via @roxannedarling)

eBook on Maui photo tips delivered via hotel reservation confirmation, content by Maui peeps, #MauiPhoto #SMCHI (via @roxannedarling)

QR Code Bulletin Board at OGG; go green, share eco activities, #MauiQR #SMCHI (via @roxannedarling)

Summaries and Related Links

I uploaded the slides to SlideShare, where you can view them and share them.

Presentation Slides | Social Media & Tourism via SMCHI: PDF

Download the Hashtag Report (PDF; 5.5 MB) See a list of all tweets tagged #SMCHI past 24 hours.

The Link to the recorded livestream video is here.

Article in Pacific Business News by Stephanie Silverstein

I hope you’ll leave a comment here, or on Twitter (use the hashtag #SMCHI and my name @roxannedarling so we see it!), or on our Facebook page.

Photo Credit: “We are all connected in this world” by Maui photographer, Chris Kompst. I was so excited to find this image and receive Chris’ permission to use it – it fits so perfectly with our discussion! Mahalo Chris.

And many thanks to all of you who attended, here on Maui, on Oahu at our satellite event, or via the live video stream!