Using Social Media to Differentiate

I was invited to speak last week at the Sales and Marketing Executives meeting here in Honolulu, which featured Governor Linda Lingle as the keynote speaker. The topic was "Using Social Media to Differentiate." I have posted my presentation file at Slideshare and also uploaded the five video episode snips I created to represent a few of the many case studies in the talk.You can view the slide show here.You can download a PDF of the slides here.David Jones v MicrochipWatch the original video from David Jones.Watch the original video from Microchip.Blendtec Listens to & Surprises CustomersWatch the original video.Johnson & Johnson Shares Even the Bad NewsWatch the original video.Gary Vaynerchuk Says Stop WaitingWatch the original video.The US Navy's Social Media PolicyWatch the original video.