Bare Feet StudiosVideo Testimonial from Montgomery Motors
Posted on August 16, 2011 by Roxanne Darling
Last week I collaborated with two of my Social Media Club colleagues, Philippe Tassin and Tara Coomans in a three-hour consultation with the very cool folks at Montgomery Motors. If you don’t know them, they are a sixty-plus year old, family-owned, and Hawaii-born and bred company that sells motorcycles and related cool gear. There are a number of things about this meeting…
Category: Branding, News, Social Media, Video Tags: bikes, business, case study, Client Projects, hawaii, ING, raves, reviews, testimonial, video, youtube
Social Media: Making Business Fun Again
Posted on September 8, 2010 by Roxanne Darling
When speaking to newbies about the what, where, why, and how of social media, I often remark how social media seems to help business people actually have fun again with their business! We all go into business because we like doing something – be it fixing cars, flying planes, making muffins, or creating ad campaigns. But then we get bogged down with…
Category: Branding, HowTo, Social Media, Strategy Tags: #SBOSM, #WomensWednesday, bluelifestyle, case study, casey pugh, creativity, david pogue, fans, fun, jetblue, knowhcafe, knowhow, love, npr, smcjournal, socialmedia, star wars, usps
Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media
Posted on May 27, 2010 by Roxanne Darling
This week is the first ever Nā Hōkū Festival, a celebration of the arts and culture of Hawaiʻi. I am fortunate to be a guest speaker at their conference event, which features three days of educational and inspirational sessions covering every aspect of being a Hawaiian musician. Other events include concerts around Oʻahu, and the kick off event, the annual Nā Hōkū…
Category: Branding, HowTo, Social Media Tags: artist, fans, hara, hawaii, HowTo, independent, music, musician, nahoku. nahokufestival, socialmedia, Strategy
How to Promote Yourself Using Social Media for HCRCA
Posted on May 22, 2010 by Roxanne Darling
This presentation was for the Hawaii Court Reporters and Captioners Association. These are the fine folks who work in the courtroom transcribing the proceedings, in lawyer offices taking depositions, and providing captioning for the hearing-impaired. Where would be without them?! Here is a transcript of the slides I used, which was followed by real time web surfing looking at real life examples…
Category: Branding, HowTo, Social Media, Speaking Tags: court reporters, entrepreneur, hawaii, hcrca, presentation, self-promotion
Beware of Social Media: It Does Create Change, Like It or Not
Posted on March 19, 2010 by Roxanne Darling
The social media flap du jour is about the Nestlé fan page on Facebook being slammed with comments about their use of unsustainable farming in Indonesia for palm oil. It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate photos as a reason her brand is…
Category: Branding, Gossip 2.0, Social Media Tags: attack, barefeetstudios, change, community, controversy, conversation, nestle, roxanne darling, socialmedia, sustainability
Confused? Consider Rox’s 180 Rule
Posted on December 3, 2009 by Roxanne Darling
When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.” It is very simple, though not always comfortable to implement. As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even how to set pricing for web-based services,…
Category: Branding, Money Matters, Strategy Tags: #SBOSM, 180rule, HowTo, personal bias, perspective, pricing, Strategy