How Do Logos Matter to You?

At a recent meeting of the Hawaii Chapter of the Social Media Club, I talked briefly with Dr. Bill Haig of Power Logo Design about the shifting sands of brand credibility and how that gets created and managed. He has a successful business and several white papers on the specialty of “credibility based logo design.” He has found it can increase conversion…

Is it easy to tell if you are a scammer or straight-shooter?

The social web has made it so easy for people to connect with each other and have a voice at the table like never before. Last night at a tweetup here in Honolulu, I met Larry Heim, CEO of HonBlue. This was a Tweetup Treat, as Larry and I do not normally travel in the same circles. Later back at home I…

Twitter, Facebook, Denial of Service Attacks

Twitter and Facebook were down some today due to “Denial of Service” (DoS) attacks. Here’s some information on what they are, how they occur, and what you can do as a netizen to help prevent them! A DoS occurs when a malicious programmer or programmers unleash commands across thousands computers that have been infected with viruses (those computers are referred to as…

Your Personal Brand is an Opportunity for Freedom

I am speaking on a Social Web Panel at the YWCA this week on Tuesday, May 5th, along with Laurel Boylen of chi.mp and Kelly Mitchell of Prudential. Here is a little blurb I wrote for their newsletter as supporting inspiration. The talk is for members only; maybe this is a good time to join? I just did! The social web is…

Ed Morita’s Twitter Case Study at Social Media Club Hawaii

Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club. Ed supplements…

MacHeist: Lower Your Price, Use Your Network, Give to Charity, Earn over $2M

And do it all in less than 2 months. “Whaaat?” you say. That’s right. This is another example of the power of the social web, of leveraging your network, of the network effect, of doing good and doing well, and so many other 21st century concepts made possible by the internet combined with intrinsic human traits. It’s also trust on the part…