Bare Feet StudiosSix Reasons Why Pre-Roll Ads Are a Bad Idea
Posted on June 9, 2008 by Roxanne Darling
One of the little things in life that media consumers love to complain about and advertisers love to insist on, is adding pre-roll ads before showing the main content. So for example you go to a web site to watch a news clip, but first, you have to sit through an ad. You cannot fast-forward or skip it. (Original drawing by Marc…
Category: Branding, Strategy Tags: advertising, bare feet studios, integration, interruption marketing, post-roll, pre-roll, roxannedarling, video, video ads
Garlic Festival & Borderfest: Making People Matter
Posted on May 14, 2008 by Roxanne Darling
Ed Struzik, an IBM guy by day and a Gilroy Garlic Festival 2008 President, is an awesome speaker. He mingled with the audience, encouraged questions throughout his presentation, and virtually demanded we interact with him. The festival is -16- 30 years old, far outlasting the typical festival life cycle of 3-5 years, as told to us earlier today by Dan McConnell. One…
Category: Branding, HowTo, Strategy Tags: borderfest, california, conference, ed struzik, festival, garlic, gilroy, hawaii, hta, joe vera, planning, texas, volunteers
Targeted, Downloadable Video Commands Highest Value
Posted on April 3, 2008 by Roxanne Darling
From this recent post over at Web Video Report (link has expired), it’s clear to see that having targeted audiences and offering downloadable media both command higher rates than general audience and embedded media – a direct reflection of their higher value to both consumers of the content as well as to show sponsors. Most of these companies reported CPM rates for…
Category: Branding, Social Media Tags: advertising, blip, cnn, CPM, downloadable media, niche, online video, podcast, rates, revision3, sponsors, target audience, video
Customers are Messy
Posted on March 9, 2008 by Roxanne Darling
I am at the SXSW Interactive conference listening to Forrester analyst Charlene Li (link has expired) talking about Social Revolutionaries. She just described how some companies act like they have the perfect customer as a porcelain figurine in the sales and marketing department. They want to sell to this “ideal person” and psychologically resist or ignore real customer data and experiences. It…
Category: Branding, Strategy Tags: charlene li, roxanne darling, Social Media, sxsw2008
Clinton & Obama: A lesson of losing control of your brand
Posted on February 10, 2008 by Roxanne Darling
Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web 2.0” – “new media” – “social media” (choose…
Category: Activism, Branding, Social Media Tags: advertising, Branding, business, communication, hillary, IABC, mitchjoel, obama, politics, PRSA, roxannedarling, shelholtz, valeriamaltoni, video
HAF – Links from Roxanne’s Presentation
Posted on January 24, 2008 by Roxanne Darling
This post is a summary of the conversation we had at the Hawaii Advertising Federation Conference. Please feel free to join in. Tip: Lots of links here, so right-click or control-click to open them in a new window. Advertising online is fraught with challenges. Most web savvy consumers have learned to tune them out, as people are increasingly displeased with advertising in…
Category: Activism, Branding, HowTo, Social Media, Speaking Tags: advertising, aloha summit, conference, haf, hawaii, Honolulu, Social Media, social networks, Speaking, web2.0