Rent or Buy? How Does a Company Decide to Use New Media

I just tripped across the Custom Content Conference being held this March in New Orleans. It is targeted at brand managers and ad folks who may be considering creating their own serialized web content or new media/social media channels. I thought I’d mention a few of the companies who have already ventured in to this arena, and hopefully you may have some…

WebClips for Your iPhone

bq. UPDATE: There have been other postings that say making a larger icon, 158×158 for example will produce higher quality results. We haven’t found that to be true. BUT, we have standardized on 60×60 for our Webclips icons and until Apple actually produces its own icons for its own website(s), we’ll be sticking with the 60×60 size. Thanks to @cdevroe (Colin Devroe)…

How and When to Leave Blog Comments

When we get a new client, we often compare the internet to a foreign country. It truly is its own culture, and building a web site there (aka a storefront) is like setting up business in a foreign country. Even though most of what you do will be in English (for most of my readers – their native language) it is still…

Why the new Facebook “Endorse” Model Works for Me

Today Facebook announced that it will allow companies to create profiles inside the social networking website. Individual users can then endorse or be “fan” of said company. Just like Facebook, independent media producers can serve as a very valuable filter for their audiences when it comes to products and services. In more crass terms, stop being ashamed of having corporate sponsorship, and…

How Not to Have Your Company Do Social Networking

I read this post on Gawker quoting a memo from the boss at Gawker: bq. Along with Scott’s push to update the staff directory, we’re asking for a new form of contact information for you, too. We want you to create a Facebook page. (This request is actually a non-negotiable demand for everyone at Gawker Media, so do read on. This should…

How to Apologize & Acknowledge Good Customer Service

People who work in technology get tons of requests from clueless customers – legions of funny lists have been posted. Rarely do you get an inside look though into an example of someone who can admit to “user error.” Hence the internet is often an unfiltered (though understandable) space full of exasperation morphing into meanness and plenty of “it’s not my fault.”…