Advertising Getting the Wakeup Call

Here’s a quote from the NY Times which I found courtesy of a Twitter from Guy Kawasaki. bq. “We’re not in the business of keeping the media companies alive,” Mr. Edwards says he tells many media executives. “We’re in the business of connecting with consumers.” That’s Trevor Edwards, Nike’s corporate vice president for global brand and category management, speaking. One of Nike’s…

Will I see you Honolulu colleagues at MegaComm tomorrow?

I am speaking at MegaComm 2007: Hawaii 5.0, the combined PRSA and IABC Annual meeting on Friday, Oct 12 in Honolulu, HI. I’ve re-produced the conference info for you here. I am going to try to find time to mention this case study from Robert French, among other things. Thanks to Steven E. Streight for the referral on “Twitter”:https://www.twitter.com/roxannedarling. Leave us your…

Core Differences: Apple, Microsoft and Why Design Matters

Garr Reynolds over at Presentation Zen posted a very interesting observation and a follow up post that compare and contrast the design and effectiveness of the presentations given by Apple’s Steve Jobs and Microsoft’s Bill Gates.  Obviously this goes much deeper than how to properly use PowerPoint. It really speaks to the core differences in these two companies: how they operate; what…

Apple did NOT invent Podcasting

Don’t get me wrong. I love Apple. I think of Apple as much more than a computer maker and software company. Apple is actually a lifestyle company that really understands design, culture, art, and creativity. But I digress… For all of the wonderful things that Apple has created, Podcasting is not one of them. And while they did arrive at the party…

Idea: Stop Trying to Be All Things to All People.

In the last century, it was de rigeur for businesses to hide behind a veil of plain vanilla everything. Don’t say anything controversial. Don’t challenge authority. Keep your dirty laundry secret. Just say yes to whatever the customer wants. Hide your financial data. Have all your employees look and act the same. Each admonishment standing alone sounds reasonable. But collectively, they create…

Your Brand on the Web – What and Why?

Brand and Branding are two hot buzzy words amongst marketers of all types – on-line, dead tree, and otherwise.  But, what do they really mean to you, your web site and your customers?  It takes a lot more than a pretty web site to create and sustain your brand.  Branding has been around as long as human history. Our brains catalogue things…