There is a lot more to this business than meets the eye.

I just read an interview with Amy Matthews, owner of Fulton Motors in Albuquerque, NM. She points out a common thought among business owners: There’s a lot more to this business than meets the eye. It’s a different twist on this notion of doing business in an information-driven economy. Read the interview with Amy Matthews in the ABQ Tribune UPDATE: The Tribune…

More Executives Are Blogging

A new report from US News and World Report discusses how the iron wall of formal PR-speak is melting fast in the heat of corporate blogging. Blogging Bosses h3. Candid Corporate Communication: What a Concept! Although many are still standing on the sidelines shaking their heads in disbelief, the business climate has changed. Customers can tell *when the corporation is talking* versus…

Still Doubt Blogging? IBM is in the Game

My digital divide alert sounds went off today once again.  Half the country does not know what a blog is, most don’t know how to use one when they do come across one, yet business giant IBM has announced it is developing its own blogging tool. What’s a small business owner to do? Keep focused on your business and what IS working…

Use Google Alerts to Protect Company Assets

Would you know if others are grabbing your content and placing it on their web sites without your permission? Using Google Alerts can certainly help. Here’s a real example of what happened with us. There’s even a happy ending to this story. It really helps to have a Scorpio on staff. In the case of Bare Feet Studios, that would be Shane…