Bare Feet StudiosDo Your Goals Help You Feel Better or Worse?
A key element of doing social business mindfully, is the art of filtering. Social media, almost by definition, is about making noise! But in reality, noise does not create or foster relationships, which to me is key in using social for business. So when it comes to determining how you want to use social media, one place to start is in setting…
Announcing: Your Mindful Social Media Business Coach
I want to be your social media business coach, offering a mindful approach to using these tools, and especially dedicated to consultants, artists, small business owners, marketing managers, and nonprofits. This is an idea that has literally been on my wish list, years in the making. But it was only recently that I found an awesome web-based platform.
Working with Volunteers: The Nuts & Bolts of Facebook and Twitter
I am presenting a 90-minute talk on Friday, having been hired by the County of Maui to “help agencies boost their volunteer programs with FB and possibly Twitter. It should be fun, motivating and engaging. People want to know the nuts, bolts of FB and how to recruit volunteers, announce programs and events and link with their audience. You may cover Twitter…
Social Media Disclosure Rules Apply Even in Small Communities
Small communities are great for mutual support. Sometimes we relax things though that could actually support and protect us. FTC Blogger Rules are just such a case. Here on Maui, we love and support each other so much, we call it one big ʻohana – that means family. Maui is also very techy and entrepreneurial – we have leaders in green tech,…
Old-Fashioned Organic SEO Wins the Day After Google Penguin Update
The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.” Our company started building websites in 1996. We have always aimed for best practices: in the code (lean and clean), in the content (direct, honest, informative), in the design (clean user interface, ease of use), and in optimizing for search results. After all,…