For Travel Destinations: Working Well with Bloggers

I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence” Program. I will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Today I want to share with you some tips I have put together…

Build a Social Media Strategy at SMCHI

Here are the notes from the networking event at the Hawaii Chapter of the Social Media Club: Build a Social Media Strategy. We mixed up our format to complement the venue, Ka Restaurant. We met in the intimate (read: packed!) lounge room for a brief presentation of the highlights of social media strategy. Presenters were Tara Coomans, Rob Bertholf, and myself. We…

Keynote: The Social Web Is More Than Tweets the Eye

I wanted to push the limits of the garden-variety talk on Social Media last week when I presented the keynote address at the Hawaii Social Media Summit. First let me thank Quincy Solano and team from Technology News Bytes and our own Social Media Club Hawaii for creating a high energy event! (You were awesome Tara and Rob – I loved having…

Social Media: Making Business Fun Again

When speaking to newbies about the what, where, why, and how of social media, I often remark how social media seems to help business people actually have fun again with their business! We all go into business because we like doing something – be it fixing cars, flying planes, making muffins, or creating ad campaigns. But then we get bogged down with…

Why I Did Not Freak Out Over My Stolen iPhone

Last Friday night we were heading home from visiting some friends in Lanikai. We decided to pull over and walk down to the beach to look for Mars, which is very “close” to earth this month and shining bright in the sky. We were gone no more than 20 minutes, yet in that time the front window of my car was smashed…

Why I Rarely Answer My Phone

Increasingly, as a digital native, citizen of the internet, geek girl – call me what you wish – I find myself more and more discerning about how, when, and with whom I use the phone. It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of…