I read today in Business Week that Google is getting increasingly sophisticated about tracking blog content that is somehow linked to compensation, alongside a discussion of pending rules from the Federal Trade Commission to cover paid product/service reviews in blog posts. A couple of years ago this really hit the fan with one of the first “official” PayPerPost blogging services launched. Bloggers…
And do it all in less than 2 months. “Whaaat?” you say. That’s right. This is another example of the power of the social web, of leveraging your network, of the network effect, of doing good and doing well, and so many other 21st century concepts made possible by the internet combined with intrinsic human traits. It’s also trust on the part…
Category: Activism, Branding, HowTo, Money Matters Tags: auction, barefeetstudios, bundle, business model, charity, friends, fun, mac, macheist, marketing, music, referral, roxannedarling, shanerobinson, socialmedia, tourism, travel, twitter
Posted on February 9, 2009 by Roxanne Darling
Leave a Comment
I started this discussion on this post and once I got into a lengthy reply to the comments, I realized there is more to be explored. You may want to read Part 1 and the associated comments here. The more I have been thinking about this, the more I want to see companies explore user-generated pricing. In the beginning, I suspect very…
Category: Money Matters, Strategy Tags: business, discrepancies, free, fun, payment, pleasure, pricing strategies, user-generated pricing, weekday, weekend
Posted on February 2, 2009 by Roxanne Darling
Leave a Comment
Chris Anderson has added his voice to the many discussions of how the internet economy which is all about the free is facing cash shortages and reality checks as the economy tanks. He is optimistic that free will survive, yet not by itself. Just as Bernie Madoff’s run came to end, just as the lousy mortgages finally ran out of buyers, I…
I love thinking forward, and being an ENTJ, can imagine all sorts of possibilities that others not only do not see, but when presented with them, say, “Hogwash!” Nonetheless, I have for better and for worse been an early adopter, in the vanguard, ahead of my time (choose your phraseology) most of my life. So I was very curious when I read…
Category: Money Matters, Social Media, Strategy Tags: advertising, business model, change, cnet, Eric Schmidt, google, Ken Auletta, manipulation, students, video, youth
We are currently in negotiations with a very large global company, inside of which are a very few brave souls trying to bring new media and new thinking into a well-established, well-rated company that moves at a molasses pace like most corporate behemoths. The product in play is online video. My ears and eyes are tuned in to conversations happening about how…
Category: Money Matters, Social Media Tags: advertising, barefeetstudios engagement, big business, measurement, mnetrics, online, ooyala, roxannedarling, tracking, video
Bare Feet Studios