Bare Feet StudiosMindfulness and Marketing: A Conversation
If you are old enough, or you’ve studied advertising, you were raised on the seductive lure of appealing to people’s fears: fears of not being included, of not being good enough, of being lazy or dumb, etc. It’s a list without end. Historically, this approach works. I really understand the vulnerability that comes from wanting to be a better version of myself…
Do Your Goals Help You Feel Better or Worse?
A key element of doing social business mindfully, is the art of filtering. Social media, almost by definition, is about making noise! But in reality, noise does not create or foster relationships, which to me is key in using social for business. So when it comes to determining how you want to use social media, one place to start is in setting…
Stop Learning and Start Doing
It’s not often you’ll hear such a barking-style suggestion from me. But I’ve decided that analysis paralysis has taken on a whole new realm in the world of using the internet to grow your small business or entrepreneurial venture. Webinars proliferate. Joint Ventures and VIP Days are hot. You’ve got to know all about lead capture pages. What is happening in your…
A Love Letter to The Amazing Andrew Sullivan
I have been reading you, Andrew, since 2004 – 4 years after you started blogging. You were more conservative back then, but always brilliant and weird. Those two qualities really drew me to you. I’ve been talking about you several places, but so much is coming up today that I am choosing a public homage – that also turns out to be…