Bare Feet StudiosI Love the Internet But It’s Not Exactly a First Responder
In Mississippi, some victims of the storm said they had called FEMA’s disaster assistance line but were told to check the Internet or wait for postal service, which is not operating. Check the Internet? Are you kidding? With what computer? With what power? With what ISP? And BTW, you better have a PC with IE 6! Anyone who knows me knows I…
Your Brand on the Web – What and Why?
Brand and Branding are two hot buzzy words amongst marketers of all types – on-line, dead tree, and otherwise. But, what do they really mean to you, your web site and your customers? It takes a lot more than a pretty web site to create and sustain your brand. Branding has been around as long as human history. Our brains catalogue things…
Getting More Out of Your Web Site
The cost of not returning phone calls has been documented extensively. Here’s some data on the cost of not returning emails. Pizza Hut: Missed Call Costs $5.40 So according to a report The Cost of a Missed Call (link has expired), they have established a policy to return 97% of all calls. (Not sure how they arrived at that number, but they…
More Executives Are Blogging
A new report from US News and World Report discusses how the iron wall of formal PR-speak is melting fast in the heat of corporate blogging. Blogging Bosses h3. Candid Corporate Communication: What a Concept! Although many are still standing on the sidelines shaking their heads in disbelief, the business climate has changed. Customers can tell *when the corporation is talking* versus…
R2R: A New Business Mind Set
The traditional mindset in business is to “destroy” your competition. The warlord analogies are rampant and the strategy is firmly entrenched in me versus you. Well the difference between sports and business is that in sports, only one team can be the official winner. But in business, there can be many winners. The most important win, in my view, is to create…