Bare Feet StudiosPodcasting Listeners Are Paying Attention
Posted on May 1, 2008 by Roxanne Darling
I just love it when the data weighs in to support something I have witnessed anecdotally and intuitively known long before research could prove it. Podcasting does the heavy lifting of finding niche audiences and capturing their attention in a way that is otherwise unattainable to marketers. Be sure to read all the way down to Rox’s 4 L’s of Podcast Success….
Category: Social Media Tags: adm, adtech, adtechsf, advertising, arbitron, beachwalks, mark mccrery, podcast, podcasting, podtrac, research, roxanne darling, tom webster
Do you invest more in people or gear?
Posted on April 22, 2008 by Roxanne Darling
There was a job posting over on a message list I follow, and it got me to thinking. It seems that lots of companies feel safer and more comfortable about investing in a lot of high end equipment, but then want to find people to work on spec or for very little pay or for fame. As a creator though, I have…
Category: Money Matters, Podcasts, Strategy, Video Tags: adtech, adtech08, adtechsf, barefeetstudios, budget, creators, finance, jackie peters, jackson west, michael pilla, new media, people, roxanne darling, startups, Strategy, talent, tim french
Are You Addicted to Big Numbers?
Posted on April 18, 2008 by Roxanne Darling
I love math. It has an uncanny way of teasing apart the truth, but alas, it can also just as easily be used selectively to manipulate or create false impressions. And if we get addicted to a certain type of math – tracking eyeballs and households for example – then we can be inadvertently wasting time and money on our way to…
Category: Strategy Tags: adm, adtech, adtechsf, barefeetstudios, beachwalks, iphone, mightyj, msm, new media, podcast, roxannedarling, vidcast, wsj