Forget the 30,000′ view of the marketplace, I am going into space for some cosmic observations. I invite you to debate a few of these ideas – one person’s perspective is never enough to really get a complete sense of things! What is Brain Crack? As far as I know Ze Frank coined this term on one of his daily videos from…
I am launching web cam conversations with you this week. It’s the one form of video I have not done very much though the idea of it appeals to me a lot. It’s short, just under 6 minutes, and here’s what you’ll find inside: Rox makes a confession Shout out to NYTimes.com Opinion: Pre-roll ads are rude Edison Research on Podcast Ads…
I read today in Business Week that Google is getting increasingly sophisticated about tracking blog content that is somehow linked to compensation, alongside a discussion of pending rules from the Federal Trade Commission to cover paid product/service reviews in blog posts. A couple of years ago this really hit the fan with one of the first “official” PayPerPost blogging services launched. Bloggers…
I recently read in the Pacific Business News about the HVCB (Hawaii Convention & Visitors Bureau) Hawaii: A Thousand Reasons to Smile Campaign. It’s targeted at residents of San Francisco, who are frequent visitors here. I support the idea of reaching out to San Francisco residents – I have many friends there including Chris Heuer, Kristie Wells, Stowe Boyd, Susan Bratton, and…
Category: HowTo, Social Media, Strategy Tags: advertising, contest, free advice, gohawaii, hawaii, HVCB, influence, measurement, network, PR, roxannedarling, smiles, socialmedia, tagging, tourism, travel
Posted on December 13, 2008 by Roxanne Darling
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Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success. Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing worldwide, so I was raised in…
Category: Branding, Strategy Tags: advertising, big business, change, conversation, enterprise, ford, internet tv, podcorps, roxannedarling, scottmonty, Social Media, Strategy, ugc, video, youtube
Posted on December 4, 2008 by Roxanne Darling
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I suppose the short, snarky answer would be because some ads are sneaky, insulting, or manipulative – not the most virtuous qualities. They take things and make them into something they are not, to trick us into buying them. The lesson of social media is that people often actually like the plain old dog without the pink head dress as much or…
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