Bare Feet StudiosBeware of Social Media: It Does Create Change, Like It or Not
Posted on March 19, 2010 by Roxanne Darling
The social media flap du jour is about the Nestlé fan page on Facebook being slammed with comments about their use of unsustainable farming in Indonesia for palm oil. It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate photos as a reason her brand is…
Category: Branding, Gossip 2.0, Social Media Tags: attack, barefeetstudios, change, community, controversy, conversation, nestle, roxanne darling, socialmedia, sustainability
The U.S. Navy is Using Social Media
Posted on August 13, 2009 by Roxanne Darling
Here is a brief late night interview with Public Affairs Officer Jason Salata (who manages the @USS_Nimitz twitter account) talking about how the U.S. Navy has jumped into social media in the past several months. Shane and I filmed this while on board the USS Nimitz, over “Mid Rats” aka midnight rations. The scrambled egg sandwiches were ono-licious!
Category: HowTo, Social Media, Video Tags: "jason salata", "uss nimitz", barefeetstudios, hawaii, navy, nimitz, Social Media
Twitter, Facebook, Denial of Service Attacks
Posted on August 6, 2009 by Roxanne Darling
Twitter and Facebook were down some today due to “Denial of Service” (DoS) attacks. Here’s some information on what they are, how they occur, and what you can do as a netizen to help prevent them! A DoS occurs when a malicious programmer or programmers unleash commands across thousands computers that have been infected with viruses (those computers are referred to as…
Category: Branding, Tech Tools Tags: attack, barefeetstudios, dos, facebook, hacker, sysadmin, twitter, website
The Social Web: Learning to Use a New Tool
Posted on June 25, 2009 by Roxanne Darling
The social web is full of free information. Many people forego formal training in favor of copying what they see others’ doing. We sometimes do this ourselves—once you have a strong base of knowledge in a specific area, it is quite reasonable to look at others’ tips or code and be able to reverse engineer them quite successfully to meet your own…
Category: HowTo, Productivity, Social Media Tags: #SBOSM, barefeetstudios, copycat, education, efficiency, knowhow, knowhowcafe, learn, roxanne darling, socialmedia, socialmediaclub, Tech Tools, tools, training
Thinking About Having Your Own TV Show?
Posted on June 1, 2009 by Roxanne Darling
I sometimes chide my business audiences when I am speaking from the podium with this question: “Now, why don’t you have your own internet TV show/channel?” When you consider that only a few years ago it was impossible for anyone except the big media outlets to broadcast video content, and now you and I can do it for almost nothing, it is…
Category: News, Strategy Tags: Audio, barefeetstudios, broadband, FBI, internet tv, JNJ, podcast, podcasting, roxanne darling, Speaking, vidcasting, video, youtube
Ed Morita’s Twitter Case Study at Social Media Club Hawaii
Posted on April 8, 2009 by Roxanne Darling
Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club. Ed supplements…
Category: Branding, HowTo, Podcasts, Social Media, Video Tags: barefeetstudios, Branding, case study, daynah, Ed Morita, hawaii, ING, INGcafe, marketing, network, personal branding, smchi, socialmedia, socialmediaclub, socialmediaclubhawaii, twitter, video