Bare Feet StudiosMacHeist: Lower Your Price, Use Your Network, Give to Charity, Earn over $2M
Posted on April 6, 2009 by Roxanne Darling
And do it all in less than 2 months. “Whaaat?” you say. That’s right. This is another example of the power of the social web, of leveraging your network, of the network effect, of doing good and doing well, and so many other 21st century concepts made possible by the internet combined with intrinsic human traits. It’s also trust on the part…
Category: Activism, Branding, HowTo, Money Matters Tags: auction, barefeetstudios, bundle, business model, charity, friends, fun, mac, macheist, marketing, music, referral, roxannedarling, shanerobinson, socialmedia, tourism, travel, twitter
BizNet on Podcamp: How to Do a Skype Interview
Posted on October 4, 2008 by Roxanne Darling
I was interviewed at 7 am this morning by Shauna Nicholson of BizNet Internet Solutions. You can watch the interview below to learn more about Podcamp Hawaii. Shauna knows her stuff and this process illustrates a number of great examples (and a few opportunities for improvement) for conducting successful interviews using the social web, and Skype in particular. All of this has…
Category: HowTo, News, Social Media Tags: admore, barefeetstudios, case study, geek, HowTo, interview, PR, promotion, roxanne darling, self-promotion, shauna-nicholson, shaunabiznet, skype, social-media-club, tips, twitter, video, women
Using Social Media to Promote Your Event: Step 2
Posted on August 19, 2008 by Roxanne Darling
We are planning a Podcamp Hawaii here. We are also using it as a demonstration project for how to plan a conference using the fabulous (and mostly free) tools of social media. You can read the Step 1 post here. Set up a Logo Shop to Sell T-Shirts Since our event is free, we decided to let people purchase their own t-shirts….
Category: HowTo Tags: barefeetstudios, conferences, eventbrite, events, hawaii, podcamp, podcamphawaii2008, promotion, roxanne_darling, social_media, sponsorship, spreadshirt, unconference, web2.0
New Media Expo: Making a Daily Video Show
Posted on August 14, 2008 by Roxanne Darling
Please follow along with us as Shane and I present our session here in Las Vegas. We were chosen as one of 50 out of over 900 applications, and we are thrilled! Alas, we realize not everyone can come to the expo. You can see our slides full size here. We will be doing a dual track presentation! Two presenters, one handling…
Category: HowTo, Speaking Tags: barefeetstudios, HowTo, jason_van_orden, leesa_barnes, newmediaexpo2008, rob_sandie, roxanne_darling, shane_robinson, tom_webster, viddler, video, workflow
Don’t Get It? Don’t Worry!
Posted on May 20, 2008 by Roxanne Darling
I came across this article in AdWeek on Coca-Cola Hunts for Social-Net Formula: The company’s online marketing highs and lows show an old brand learning new tricks. On the one hand, they have spent millions and millions trying to “get” a new media/social strategy that feels like a win. OTOH, they haven’t hit the proverbial home run yet, and to their credit,…
Category: Social Media, Strategy Tags: advertising, barefeetstudios, Branding, brands, coca cola, coke, internet, marketing, misfires, new media, patricia martin, roxanne darling, Social Media, Strategy, transparency, twitter
Video Podcast Workflow Tips from Podcamp NYC
Posted on April 28, 2008 by Roxanne Darling
I spoke this past weekend at “Podcamp NYC” to a standing-room-only crowd. I promised to post a summary and also provide the links, especially for those peeps who watched from the hallway! Thanks also to these peeps who attended and offered their input: Jamison Tilsner of Tilzy.tv, Chef Mark Tafoya of Culinary Media Network, Tom Guariello of True Talk Now, Adam Sherlip…