Posted on December 13, 2008 by Roxanne Darling
Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success. Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing worldwide, so I was raised in…
Category: Branding, Strategy Tags: advertising, big business, change, conversation, enterprise, ford, internet tv, podcorps, roxannedarling, scottmonty, Social Media, Strategy, ugc, video, youtube
Posted on July 1, 2008 by Roxanne Darling
Everyone knows the airlines are hurting. What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines, or any airline really. The Case of the Cancelled Flight Shane and…
Category: Branding, Strategy Tags: big business, cancellation, change, customer service, data mining, delay, innovation, kiosk, marketing, patrick byers, red carpet club, target audience, travel, twitter, united, what not to do
Posted on May 21, 2008 by Roxanne Darling
We are currently in negotiations with a very large global company, inside of which are a very few brave souls trying to bring new media and new thinking into a well-established, well-rated company that moves at a molasses pace like most corporate behemoths. The product in play is online video. My ears and eyes are tuned in to conversations happening about how…
Category: Money Matters, Social Media Tags: advertising, barefeetstudios engagement, big business, measurement, mnetrics, online, ooyala, roxannedarling, tracking, video
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