Bare Feet StudiosTourism Tweetup: Connecting Locals & Visitors
Posted on June 22, 2012 by Roxanne Darling
Ask any traveler: would you rather stay in a tourist compound (aka tourist ghetto) or get out and meet the locals? Overwhelmingly, travelers want to meet the locals! Social media can facilitate this in so many ways. Today I am promoting the idea of connecting guest travel bloggers with local bloggers, to enhance the coverage of the destination and to build a…
Category: News, Social Media, Strategy Tags: best maui blogs, bloggers, foodies, maui, tourism, travel
For Travel Destinations: Working Well with Bloggers
Posted on January 5, 2011 by Roxanne Darling
I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence” Program. I will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Today I want to share with you some tips I have put together…
Category: HowTo, News, Social Media Tags: #SBOSM, barefeetstudios, bloggers, engagement, hawaii, HowTo, smcjournal, smcobserver, tourism, travel, visitlanai
Maui Visitors Bureau Explains How to Manage Risk and Social Media
Posted on May 19, 2010 by Roxanne Darling
I interviewed Charlene Kauhane (of Kauhane Inc.) and Keliʻi Brown of the Maui Visitors Bureau over at the Ulupalakua Ranch on Maui. I had been hired to create, staff, and execute a Social Media Campaign for the Bureau, all in the span of less than six weeks. There are many discussion points in here: How speed is affecting business and marketing The…
Category: Social Media, Strategy, Video Tags: barefeetstudios, bloggers, hawaii, interview, marketing, maui, podcasters, Social Media, video
It’s Official: Bloggers Are Recognized by the FTC
Posted on October 6, 2009 by Roxanne Darling
As I have been discussing here in the past few months, the issue of payola, pay-per-post, freebies, and other incentives by marketers to entice blog coverage has come under review of the Federal Trade Commission. They have published new rules covering paid reviews and celebrity endorsements. The vote was 4-0 in favor. Keep in mind, that just about all of us can…
Category: Money Matters, News, Social Media Tags: #SBOSM, attention, bloggers, ethics, FTC, influence, payola, payperpost, regulations, socialmedia, socialmediaclub
Friday Buzz Report for Bare Feet Blog 080725
Posted on July 24, 2008 by Roxanne Darling
I feel like starting virtually very post here with a mea culpa. I have so many blog ideas but often run out of time. After all, we also produce an almost daily video podcast which takes a couple of hours each, and now I am helping to create the unconference PodCamp Hawaii. Of course I Tweet and FriendFeed too, so this mea…
Category: News, Social Media Tags: attention, award, beachwalks, bloggers, diva marketing, expertise, Social Media, tubemogul
Reporting Standards Bloggers v Journalists
Posted on February 1, 2008 by Roxanne Darling
This is an ongoing discussion, and @astrout, one of the people I follow on Twitter, is putting together a summary of this debate. Please read his post (I’ll update this one with a link after it’s published (link has expired) next week) for the full monty! No links here as this is a Rox Opinion Piece. While I understand that people really…
Category: Gossip 2.0, Social Media Tags: astrout, bloggers, credibility, journalists, news, roxannedarling, truth