How Do Logos Matter to You?

At a recent meeting of the Hawaii Chapter of the Social Media Club, I talked briefly with Dr. Bill Haig of Power Logo Design about the shifting sands of brand credibility and how that gets created and managed. He has a successful business and several white papers on the specialty of “credibility based logo design.” He has found it can increase conversion…

Ed Morita’s Twitter Case Study at Social Media Club Hawaii

Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club. Ed supplements…

Death, Social Media, Personal Branding

Two weeks ago my father died. Like many people, his stature or what we call personal brand, has improved since he passed away. That is an interesting topic to me – however suffice it to say that I think it is evidence of the predominance of goodness and optimism in humanity at large. We do have an enormous capacity to “let bygones…

The Social Way to Give & Get Satisfaction

GetSatisfaction.com was launched in September, 2007, and is really gaining traction these days, as Twitter is one of its most active clients. What is it? It’s a new way that customers and companies can use public forums to solve problems. Companies can pro-actively use the site as their main location to address customer service issues, or customers can create their own company…

Don’t Get It? Don’t Worry!

I came across this article in AdWeek on Coca-Cola Hunts for Social-Net Formula: The company’s online marketing highs and lows show an old brand learning new tricks. On the one hand, they have spent millions and millions trying to “get” a new media/social strategy that feels like a win. OTOH, they haven’t hit the proverbial home run yet, and to their credit,…

Clinton & Obama: A lesson of losing control of your brand

Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web 2.0” – “new media” – “social media” (choose…