Rent or Buy? How Does a Company Decide to Use New Media

I just tripped across the Custom Content Conference being held this March in New Orleans. It is targeted at brand managers and ad folks who may be considering creating their own serialized web content or new media/social media channels. I thought I’d mention a few of the companies who have already ventured in to this arena, and hopefully you may have some…

Apple did NOT invent Podcasting

Don’t get me wrong. I love Apple. I think of Apple as much more than a computer maker and software company. Apple is actually a lifestyle company that really understands design, culture, art, and creativity. But I digress… For all of the wonderful things that Apple has created, Podcasting is not one of them. And while they did arrive at the party…