How Do Logos Matter to You?
Posted on October 21, 2009 by Roxanne Darling
At a recent meeting of the Hawaii Chapter of the Social Media Club, I talked briefly with Dr. Bill Haig of Power Logo Design about the shifting sands of brand credibility and how that gets created and managed. He has a successful business and several white papers on the specialty of “credibility based logo design.” He has found it can increase conversion…
Category: Branding, Social Media Tags: "bill haig", Branding, brands, credibility, image, logos, poll, powerlogodesign, trust
Don’t Get It? Don’t Worry!
Posted on May 20, 2008 by Roxanne Darling
I came across this article in AdWeek on Coca-Cola Hunts for Social-Net Formula: The company’s online marketing highs and lows show an old brand learning new tricks. On the one hand, they have spent millions and millions trying to “get” a new media/social strategy that feels like a win. OTOH, they haven’t hit the proverbial home run yet, and to their credit,…
Category: Social Media, Strategy Tags: advertising, barefeetstudios, Branding, brands, coca cola, coke, internet, marketing, misfires, new media, patricia martin, roxanne darling, Social Media, Strategy, transparency, twitter