Social Media Case Study: Collaborate with Traditional Media
Posted on February 25, 2014 by Roxanne Darling

Let me introduce you to my client, HCAP – Honolulu Community Action Program, Inc. They are among the top 10 largest nonprofits in Hawaii, with a wide range of services being provided across Oʻahu. I have been working with them for the past few months as a Social Media Executive-in-Residence. Somewhat surprisingly for an organization of its size, it had managed to…
Category: News, Portfolio Tags: business, case study, Honolulu, Social Media, traditional media, training
Welcome Pacific Business News Readers!
Posted on August 19, 2011 by Roxanne Darling
We are graciously featured in several articles in today’s PBN as we call it locally. Social Media is really getting a lot of coverage these days and deservedly so. I want to thank them for all the interviews and quotes and I want to welcome YOU to our Bare Feet Blog! Lots of their content is for subscribers however you can get…
Video Testimonial from Montgomery Motors
Posted on August 16, 2011 by Roxanne Darling
Last week I collaborated with two of my Social Media Club colleagues, Philippe Tassin and Tara Coomans in a three-hour consultation with the very cool folks at Montgomery Motors. If you don’t know them, they are a sixty-plus year old, family-owned, and Hawaii-born and bred company that sells motorcycles and related cool gear. There are a number of things about this meeting…
Category: Branding, News, Social Media, Video Tags: bikes, business, case study, Client Projects, hawaii, ING, raves, reviews, testimonial, video, youtube
Social Media Measurement and the Stages of Change
Posted on September 30, 2010 by Roxanne Darling
For the best science and insights in the business I frequently turn to my colleague Tom Webster, whose blog, BrandSavant, has been exploring social media metrics these days. Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. Most companies…
Category: News, Social Media, Strategy Tags: #SBOSM, behavior, business, change, conversion, hawaii, health, HISMS, keynote, markets, measurement, metrics, smcjournal, smcobserver, Social Media, transaction
Rox Talks Video Ads & Next Level Hawaii
Posted on April 20, 2010 by Roxanne Darling
I am launching web cam conversations with you this week. It’s the one form of video I have not done very much though the idea of it appeals to me a lot. It’s short, just under 6 minutes, and here’s what you’ll find inside: Rox makes a confession Shout out to NYTimes.com Opinion: Pre-roll ads are rude Edison Research on Podcast Ads…
Category: Aloha, Podcasts, Video Tags: advertising, business, nextlevelhawaii, post-roll, pre-roll, video
Tweet-Book with Toby Bloomberg Video Chapter
Posted on April 14, 2009 by Roxanne Darling
Does that title look like a foreign language? Somedays it feels like the web truly is its onw country. There certainly is a lot of jargon and even more unique behaviors and business practices that are found only online. I am sharing one of those practices in this post and several tech terms. Follow the links to learn more or see the…
Category: HowTo, Social Media, Strategy Tags: business, collaboration, publishing, roxannedarling, socialmedia, Toby Bloomberg, tobydiva, tweet-book, twitter