Going from Free to Fee Part 2

I started this discussion on this post and once I got into a lengthy reply to the comments, I realized there is more to be explored. You may want to read Part 1 and the associated comments here. The more I have been thinking about this, the more I want to see companies explore user-generated pricing. In the beginning, I suspect very…

Clinton & Obama: A lesson of losing control of your brand

Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web 2.0” – “new media” – “social media” (choose…

Blog Recommendations from Bare Feet Clients

I’ve been having these fun interactions with our clients, in part to get them involved and excited about new media and fundamentally to have them pay atention to their invoices and pay us promptly! This past month I offered Amazon.com gift cards to each client who responded by telling me at least one blog they read and why they love it. Most…

Blog as Weather Report & ISP Status

We had a large winter storm here on Oʻahu last night. Power was off intermittently, but is now working. Our main internet connection, via Oceanic Cable, is down. That includes TV service too – so we won’t be watching any OC16 or HGTV today! My internet service via my cell phone, the AT&T Edge network, is also down. Calling and internet services…

Will I see you Honolulu colleagues at MegaComm tomorrow?

I am speaking at MegaComm 2007: Hawaii 5.0, the combined PRSA and IABC Annual meeting on Friday, Oct 12 in Honolulu, HI. I’ve re-produced the conference info for you here. I am going to try to find time to mention this case study from Robert French, among other things. Thanks to Steven E. Streight for the referral on “Twitter”:http://www.twitter.com/roxannedarling. Leave us your…

Links from Rox’s Talk at PNME

Here’s the link to my talk at PNME (link has expired) I am giving an overview of the many things to consider for business video podcasting – from technology to audience interaction. Hope you’ll join me in Ballroom A – and there will be a DVD for sale afterwards. CC Chapman – Social Networking Expert Jim Kirks – The Clip Show Viral…