Bare Feet StudiosSocial Media Measurement and the Stages of Change
Posted on September 30, 2010 by Roxanne Darling
For the best science and insights in the business I frequently turn to my colleague Tom Webster, whose blog, BrandSavant, has been exploring social media metrics these days. Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. Most companies…
Category: News, Social Media, Strategy Tags: #SBOSM, behavior, business, change, conversion, hawaii, health, HISMS, keynote, markets, measurement, metrics, smcjournal, smcobserver, Social Media, transaction
Beware of Social Media: It Does Create Change, Like It or Not
Posted on March 19, 2010 by Roxanne Darling
The social media flap du jour is about the Nestlé fan page on Facebook being slammed with comments about their use of unsustainable farming in Indonesia for palm oil. It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate photos as a reason her brand is…
Category: Branding, Gossip 2.0, Social Media Tags: attack, barefeetstudios, change, community, controversy, conversation, nestle, roxanne darling, socialmedia, sustainability
Social Media and Spirituality: A Meditation on Change
Posted on November 13, 2009 by Roxanne Darling
I am speaking tomorrow on The Tools of Change Panel at Envision Hawaii 2009. It has me thinking about what changes are happening right before our very eyes and how we can proactively embrace them to move this party forward with more intention. Barriers and Gate-Keepers Are Being Removed One of the most exciting accomplishments for me professionally occurred 5 years ago…
Category: Activism, Social Media, Strategy Tags: "envision hawaii", behavior, change, consciousness, disruption, hawaii, influencers, mary schmidt, organic seo, socialmedia, trends
Yes We Can
Posted on January 20, 2009 by Roxanne Darling
We stop for a few moments today to acknowledge the long, disciplined journey taken by our new president, Barack Hussein Obama and to open our hearts and minds to the possibilities that exist when we are more curious than critical and when we stand on our own two feet without unnecessary fear. May we embrace the admiration the rest of the world…
Category: Activism, Aloha Tags: barack, change, hope, obama, politics, potential, Shepard Fairey, yes we can
How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009
Posted on December 13, 2008 by Roxanne Darling
Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success. Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing worldwide, so I was raised in…
Category: Branding, Strategy Tags: advertising, big business, change, conversation, enterprise, ford, internet tv, podcorps, roxannedarling, scottmonty, Social Media, Strategy, ugc, video, youtube
Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays
Posted on July 1, 2008 by Roxanne Darling
Everyone knows the airlines are hurting. What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines, or any airline really. The Case of the Cancelled Flight Shane and…
Category: Branding, Strategy Tags: big business, cancellation, change, customer service, data mining, delay, innovation, kiosk, marketing, patrick byers, red carpet club, target audience, travel, twitter, united, what not to do