MacHeist: Lower Your Price, Use Your Network, Give to Charity, Earn over $2M

And do it all in less than 2 months. “Whaaat?” you say. That’s right. This is another example of the power of the social web, of leveraging your network, of the network effect, of doing good and doing well, and so many other 21st century concepts made possible by the internet combined with intrinsic human traits. It’s also trust on the part…

Case Study: Twitter + Two Weeks = $7000 Raised

Though many traditional businesses are still sitting on the sidelines studying how the “not new anymore” social web tools work, the people are taking it to the trees and creating events for social benefit. So I am delighted to present a brief case study for your consideration. The latest of these is Twestival, a global event designed to have simultaneous fund-raising efforts…