Hawaii Business: Social Media Workshops for You

There is a short video interview with Charlene Li, the author of Groundswell and a former analyst at Forrester, conducted by Chris Heuer, at the end of this post. But first I would like to answer some of the questions I have been receiving about our upcoming events, Social Media Workshop Hawaii (link has expired) and Podcamp + Wordcamp Hawai. I am…

Customers are Messy

I am at the SXSW Interactive conference listening to Forrester analyst Charlene Li (link has expired) talking about Social Revolutionaries. She just described how some companies act like they have the perfect customer as a porcelain figurine in the sales and marketing department. They want to sell to this “ideal person” and psychologically resist or ignore real customer data and experiences. It…