Case Study: US Navy in Hawaii Uses Social Media During #hitsunami

As a direct result of the U.S. Navy’s outreach to bloggers here in Hawaii, I have been fortunate to both participate in some outstanding programs (like an overnight embark on the USS Nimitz) and also developed enormous respect for their adoption of social media (video interview) and their orderly and standardized approach. They are among the best examples of what I often…

Why I Rarely Answer My Phone

Increasingly, as a digital native, citizen of the internet, geek girl – call me what you wish – I find myself more and more discerning about how, when, and with whom I use the phone. It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of…

Is it easy to tell if you are a scammer or straight-shooter?

The social web has made it so easy for people to connect with each other and have a voice at the table like never before. Last night at a tweetup here in Honolulu, I met Larry Heim, CEO of HonBlue. This was a Tweetup Treat, as Larry and I do not normally travel in the same circles. Later back at home I…

2009 IABC Hawaii Ilima Awards Call for Entries

My friends at IABC Hawaii want to recognize communication works or art and skill. I am reposting their announcement verbatim. Hawaii marketing and communications professionals are invited to submit their best works of 2008 for IABC Hawaii’s Ilima Awards. Winners will be announced at the IABC Hawaii Ilima Awards ceremony. Date: Thursday, May 7, 2009 Location: Ala Moana Hotel Marketing and communications…

Clinton & Obama: A lesson of losing control of your brand

Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web 2.0” – “new media” – “social media” (choose…

HAF Members – Let’s Get the Jan 24 Party Started

I’ve been asked to speak at the Hawaii Advertising Federation annual “university” this coming January, 24, 2008. Since I want to evangelize about new media, I’ll be using our blog to start connecting with the members as well as asking for input from others of you who have opinions and recommendations. For the members of HAF: * what do you love and…