Posted on October 26, 2012 by Roxanne Darling
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I have been lobbying for many years to get the three voices together to support local business and build a sustainable, rich visitor experience here in Hawaii. We have many local bloggers and podcasters who have done enormous work to share the Aloha with others around the globe. We have small businesses who can now leverage their time and budgets using social…
Posted on November 23, 2011 by Roxanne Darling
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As the founder of the Social Media Club Hawaii chapter and a very active social media consultant here in Hawaii, I am often invited to attend events and receive services for free in exchange for social media buzz – aka tweeting, facebooking, photographing, and videoing about my experiences. Though I thoroughly enjoy myself when I am on site and do pour myself…
Category: Social Media, Strategy Tags: buzz, cliques, community, influencers, marketing, Opinion, pay-to-play, trade, tweetups, uninvited
Posted on October 4, 2011 by Roxanne Darling
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This post title was crafted for me inadvertently by Mike McClure, in a tweet he posted with information about a conversation I will be leading this Thursday in Detroit. It is being hosted by the Social Media Club Detroit chapter and the #Tweetea community, with the venue provided by ePrize. As I am in the process of writing a lot these days,…
Category: News, Social Media, Speaking Tags: comfort, community, crowdsource, detroit, smcd, smcjournal, smcobserver, socialmediaclub, tweetea
Posted on March 19, 2010 by Roxanne Darling
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The social media flap du jour is about the Nestlé fan page on Facebook being slammed with comments about their use of unsustainable farming in Indonesia for palm oil. It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate photos as a reason her brand is…
Category: Branding, Gossip 2.0, Social Media Tags: attack, barefeetstudios, change, community, controversy, conversation, nestle, roxanne darling, socialmedia, sustainability
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