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Mindfulness and Marketing: A Conversation

Sheep in a meadow by Jonas Nilsson Lee, Unsplash

Best Practices and Howto for a Twitter Hashtag Chat

islands magazine twitter header

Hashtag chats on Twitter are one of the best ways to meet new people, learn new things (it’s a very dynamic form of crowd-sourcing!), share your experience and build your expertise. They can be a bit overwhelming though until you get a handle on them, so here is a cheat sheet to help you jump in the first time as a pro!…

Sprout Social for Social Media Interaction and Analytics

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I’ve started using Sprout Social to manage the social media for one of my client projects and I LOVE it! This is just a short post to weigh in on how much a user interface matters these days. Raise your hand if you are on the computer a lot. #ScreenFatigue Raise your hand if you have a lot of social media incomings…

Beware of Social Media: It Does Create Change, Like It or Not

The social media flap du jour is about the Nestlé fan page on Facebook being slammed with comments about their use of unsustainable farming in Indonesia for palm oil. It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate photos as a reason her brand is…

Mahalo Mr. Solis

Brian Solis, a truly forward thinking PR professional and co-founder of the Social Media Club, took the time and captured a lot of the same thoughts I had, yet was reluctant to post in detail when I discussed Google, the FTC, and paid links. I too am influenced by my friends and business colleagues, and am trying to influence the discussion of…

How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009

Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success. Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing worldwide, so I was raised in…