Bare Feet StudiosQuick Bites on Marketing, Customer Service, Employees, and Social Media
I am giving a talk today to a private company who is exploring the use of social media as an internal tool. I certainly want to recommend these books, first Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell, by Charline Li and Josh Bernoff, and also
Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays
Everyone knows the airlines are hurting. What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines, or any airline really. The Case of the Cancelled Flight Shane and…