I am giving a talk today to a private company who is exploring the use of social media as an internal tool. I certainly want to recommend these books, first Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell, by Charline Li and Josh Bernoff, and also
Category: Social Media, Speaking Tags: customer service, diagnostic, employees, empowered, evangelists, forrester, HERO, marketing, measurement, social, tool
GetSatisfaction.com was launched in September, 2007, and is really gaining traction these days, as Twitter is one of its most active clients. What is it? It’s a new way that customers and companies can use public forums to solve problems. Companies can pro-actively use the site as their main location to address customer service issues, or customers can create their own company…
Everyone knows the airlines are hurting. What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines, or any airline really. The Case of the Cancelled Flight Shane and…
Category: Branding, Strategy Tags: big business, cancellation, change, customer service, data mining, delay, innovation, kiosk, marketing, patrick byers, red carpet club, target audience, travel, twitter, united, what not to do