Tourism: Festivals are Powerful Economical Tools

Dan McConnell DDB Worldwide just spoke here at the Hawaii Tourism Authority Festivals and Events conference I am attending (and tweeting and blogging too.) “Upgrading your web site” is only about 10% of what the internet has to offer today. Yet many of our Hawaii web sites are still web 1.0, not 2.0. So that means we have a long ways to…