Bare Feet StudiosIs it easy to tell if you are a scammer or straight-shooter?
Posted on October 7, 2009 by Roxanne Darling
The social web has made it so easy for people to connect with each other and have a voice at the table like never before. Last night at a tweetup here in Honolulu, I met Larry Heim, CEO of HonBlue. This was a Tweetup Treat, as Larry and I do not normally travel in the same circles. Later back at home I…
Category: Activism, Branding, HowTo, Social Media Tags: #SBOSM, communication, easy, ethics, HowTo, smchi, socialmedia, socialmediaclubhawaii, spammer, transparency
It’s Official: Bloggers Are Recognized by the FTC
Posted on October 6, 2009 by Roxanne Darling
As I have been discussing here in the past few months, the issue of payola, pay-per-post, freebies, and other incentives by marketers to entice blog coverage has come under review of the Federal Trade Commission. They have published new rules covering paid reviews and celebrity endorsements. The vote was 4-0 in favor. Keep in mind, that just about all of us can…
Category: Money Matters, News, Social Media Tags: #SBOSM, attention, bloggers, ethics, FTC, influence, payola, payperpost, regulations, socialmedia, socialmediaclub
Ethics in Social Media: A Glossary
Posted on July 8, 2009 by Roxanne Darling
This Friday, our local chapter of the Social Media Club (founded by yours truly) is having a panel discussion on Ethics in Social Media. It’s a hot topic all around, as social media lends itself to some highly unethical practices and characters! The good news though, is that the conversational nature of the social web exposes many of these deliberate and accidental…
Category: HowTo, Social Media Tags: #SBOSM, bare feet studios. roxanne darling, best practices, disclosure, ethics, glossary, smchi, socialmediaclub, socialmediaclubhawaii, transparency, trust, truth
Mahalo Mr. Solis
Posted on May 27, 2009 by Roxanne Darling
Brian Solis, a truly forward thinking PR professional and co-founder of the Social Media Club, took the time and captured a lot of the same thoughts I had, yet was reluctant to post in detail when I discussed Google, the FTC, and paid links. I too am influenced by my friends and business colleagues, and am trying to influence the discussion of…
Category: Activism, Social Media, Strategy Tags: "brian solis", bare feet studios, conversation, disclosure, ethics, FTC, google, influence, nofollow, payperpost, PR, reviews, roxanne darling, socailmedia, tourism, transparency, travel
Free Advice: What WOMF Can Learn From WOMMA
Posted on December 29, 2008 by Roxanne Darling
This post is a promised follow-up to my recent post Why are Advertisers Embarrassed by Advertising?. Recently KGMB9 implemented the WOMF service. To me, an outside observer, they have treated it as a sales platform though positioned it as a community forum. I actually think it has the potential to be quite useful as both, if they are willing to address a…
Category: HowTo, Social Media Tags: business practices, ethics, KGMB9, marketing, Social Media, Strategy, transparency, womf, womma, word-of-mouth