Tourism: Festivals are Powerful Economical Tools

Dan McConnell DDB Worldwide just spoke here at the Hawaii Tourism Authority Festivals and Events conference I am attending (and tweeting and blogging too.) “Upgrading your web site” is only about 10% of what the internet has to offer today. Yet many of our Hawaii web sites are still web 1.0, not 2.0. So that means we have a long ways to…

HAF Members – Let’s Get the Jan 24 Party Started

I’ve been asked to speak at the Hawaii Advertising Federation annual “university” this coming January, 24, 2008. Since I want to evangelize about new media, I’ll be using our blog to start connecting with the members as well as asking for input from others of you who have opinions and recommendations. For the members of HAF: * what do you love and…

Will I see you Honolulu colleagues at MegaComm tomorrow?

I am speaking at MegaComm 2007: Hawaii 5.0, the combined PRSA and IABC Annual meeting on Friday, Oct 12 in Honolulu, HI. I’ve re-produced the conference info for you here. I am going to try to find time to mention this case study from Robert French, among other things. Thanks to Steven E. Streight for the referral on “Twitter”:https://www.twitter.com/roxannedarling. Leave us your…