Bare Feet StudiosHow Ford Can Ramp Up It’s Social Media Turnaround Story of 2009
Posted on December 13, 2008 by Roxanne Darling
Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success. Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing worldwide, so I was raised in…
Category: Branding, Strategy Tags: advertising, big business, change, conversation, enterprise, ford, internet tv, podcorps, roxannedarling, scottmonty, Social Media, Strategy, ugc, video, youtube
Rent or Buy? How Does a Company Decide to Use New Media
Posted on January 23, 2008 by Roxanne Darling
I just tripped across the Custom Content Conference being held this March in New Orleans. It is targeted at brand managers and ad folks who may be considering creating their own serialized web content or new media/social media channels. I thought I’d mention a few of the companies who have already ventured in to this arena, and hopefully you may have some…
Category: Branding, Social Media, Strategy Tags: amex, barefeetstudios, Branding, content, ford, mefeedia, newmedia, roxannedarling, socialmedia, starwood, video, wholefoods