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Social Media Disclosure Rules Apply Even in Small Communities

FTC Protecting America's Consumers

Small communities are great for mutual support. Sometimes we relax things though that could actually support and protect us. FTC Blogger Rules are just such a case. Here on Maui, we love and support each other so much, we call it one big  Ľohana – that means family. Maui is also very techy and entrepreneurial – we have leaders in green tech,…

It’s Official: Bloggers Are Recognized by the FTC

As I have been discussing here in the past few months, the issue of payola, pay-per-post, freebies, and other incentives by marketers to entice blog coverage has come under review of the Federal Trade Commission. They have published new rules covering paid reviews and celebrity endorsements. The vote was 4-0 in favor. Keep in mind, that just about all of us can…

Mahalo Mr. Solis

Brian Solis, a truly forward thinking PR professional and co-founder of the Social Media Club, took the time and captured a lot of the same thoughts I had, yet was reluctant to post in detail when I discussed Google, the FTC, and paid links. I too am influenced by my friends and business colleagues, and am trying to influence the discussion of…