Mindfulness and Marketing: A Conversation

Sheep in a meadow by Jonas Nilsson Lee, Unsplash

If you are old enough, or you’ve studied advertising, you were raised on the seductive lure of appealing to people’s fears: fears of not being included, of not being good enough, of being lazy or dumb, etc. It’s a list without end. Historically, this approach works. I really understand the vulnerability that comes from wanting to be a better version of myself…