Social Media Case Study: Collaborate with Traditional Media

Tehani Diaz of HCAP in PBN

Let me introduce you to my client, HCAP – Honolulu Community Action Program, Inc. They are among the top 10 largest nonprofits in Hawaii, with a wide range of services being provided across Oʻahu. I have been working with them for the past few months as a Social Media Executive-in-Residence. Somewhat surprisingly for an organization of its size, it had managed to…

Build a Social Media Strategy at SMCHI

Here are the notes from the networking event at the Hawaii Chapter of the Social Media Club: Build a Social Media Strategy. We mixed up our format to complement the venue, Ka Restaurant. We met in the intimate (read: packed!) lounge room for a brief presentation of the highlights of social media strategy. Presenters were Tara Coomans, Rob Bertholf, and myself. We…

Facebook Insights from Social Media Club Hawaii

We had an open forum on Facebook at the March meeting of Social Media Club Hawaii, held free of charge courtesy of ING Direct Cafe in Waikīkī. People were invited to submit questions and tips in advance. We shared these at the meeting, while my colleague Rob Bertholf and I moderated the meeting and added several tips, along with Joel Tomyl, Tara…

Nonprofits Getting Started with Social Media

I participated in a panel on social media for nonprofits today, hosted by the Hawaii Community Foundation. It was held at the beautiful Hawaii Convention Center, and I was joined by colleagues Christine Lu, Chris Noble, and Olin Lagon. Local newscaster Dan Cooke was our social media-savvy moderator. We made a last minute decision to live-stream the presentations, which were held in…

Using Social Media to Differentiate

I was invited to speak last week at the Sales and Marketing Executives meeting here in Honolulu, which featured Governor Linda Lingle as the keynote speaker. The topic was “Using Social Media to Differentiate.” I have posted my presentation file at Slideshare and also uploaded the five video episode snips I created to represent a few of the many case studies in…

Social Web Bootcamp – Time to Get in the Game

Does it feel like 1999 all over again? Remember when you didn’t think you needed a web site because you had a brochure? Confused by all the hype surrounding blogs, Twitter, YouTube, and Facebook? Then Social Web Bootcamp is for you. It’s a one day program that takes you from the 30,000’ view of how things work all the way down to…