Non-Techie Guide to Social Media

School still life with copyspace on chalkboard

Here are links and handouts for two of my recent speaking opportunities. I used the same bones of the presentation though one is geared to businesses and the other is geared to volunteers and nonprofit organizations. Both are targeted to the newbies who are thinking about social media use. I am offering them both in this one post. Please enjoy all the…

A Social Media Tutorial with LinkedIn

Sometimes the synchronicities are too much to ignore, so today’s post is about recurring instances of a brand name. That is the spiritual undertone for how the internet follows memes of words and vibrations too. Here are the three learning points: * SocMed 101: What can you share that will enable others to talk about you? * SocMed 202: Good manners have…

For Travel Destinations: Working Well with Bloggers

I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence” Program. I will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Today I want to share with you some tips I have put together…

Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media

This week is the first ever Nā Hōkū Festival, a celebration of the arts and culture of Hawaiʻi. I am fortunate to be a guest speaker at their conference event, which features three days of educational and inspirational sessions covering every aspect of being a Hawaiian musician. Other events include concerts around Oʻahu, and the kick off event, the annual Nā Hōkū…

Confused? Consider Rox’s 180 Rule

When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.” It is very simple, though not always comfortable to implement. As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even how to set pricing for web-based services,…

Social Web Bootcamp – Time to Get in the Game

Does it feel like 1999 all over again? Remember when you didn’t think you needed a web site because you had a brochure? Confused by all the hype surrounding blogs, Twitter, YouTube, and Facebook? Then Social Web Bootcamp is for you. It’s a one day program that takes you from the 30,000’ view of how things work all the way down to…