Garlic Festival & Borderfest: Making People Matter

Ed Struzik, an IBM guy by day and a Gilroy Garlic Festival 2008 President, is an awesome speaker. He mingled with the audience, encouraged questions throughout his presentation, and virtually demanded we interact with him. The festival is -16- 30 years old, far outlasting the typical festival life cycle of 3-5 years, as told to us earlier today by Dan McConnell. One…

Tourism: Festivals are Powerful Economical Tools

Dan McConnell DDB Worldwide just spoke here at the Hawaii Tourism Authority Festivals and Events conference I am attending (and tweeting and blogging too.) “Upgrading your web site” is only about 10% of what the internet has to offer today. Yet many of our Hawaii web sites are still web 1.0, not 2.0. So that means we have a long ways to…