Posted on June 9, 2010 by Roxanne Darling
Forget the 30,000′ view of the marketplace, I am going into space for some cosmic observations. I invite you to debate a few of these ideas – one person’s perspective is never enough to really get a complete sense of things! What is Brain Crack? As far as I know Ze Frank coined this term on one of his daily videos from…
Category: Activism, Social Media, Strategy Tags: ads, advertising, crack, innovation, leadership, revenue, twitter, zefrank
Posted on July 1, 2008 by Roxanne Darling
Everyone knows the airlines are hurting. What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines, or any airline really. The Case of the Cancelled Flight Shane and…
Category: Branding, Strategy Tags: big business, cancellation, change, customer service, data mining, delay, innovation, kiosk, marketing, patrick byers, red carpet club, target audience, travel, twitter, united, what not to do
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