Keynote: The Social Web Is More Than Tweets the Eye

I wanted to push the limits of the garden-variety talk on Social Media last week when I presented the keynote address at the Hawaii Social Media Summit. First let me thank Quincy Solano and team from Technology News Bytes and our own Social Media Club Hawaii for creating a high energy event! (You were awesome Tara and Rob – I loved having…

Social Media Measurement and the Stages of Change

For the best science and insights in the business I frequently turn to my colleague Tom Webster, whose blog, BrandSavant, has been exploring social media metrics these days. Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. Most companies…

Audiences are Messy Too

Yesterday I wrote about customers being messy, and that it is our job to work with, rather than expect them to use our products and services only as the engineers intended. Well, audiences can be the same! The Sarah Lacy keynote interview of Mark Zuckerberg yesterday was a very educational event. As a public speaker with 20 years experience, I shared the…