Posted on January 1, 2012 by Roxanne Darling
32 Comments
It is the last day of 2011 and I want to add an exclamation point of gratitude on each of my blogs – most of which suffer from neglect from me. It was my friend and Maui blogger Liza Pierce’s idea: let’s all write a blog post for January 1st! So, I’ve set this to post just one minute in to the…
Category: Aloha, News, Social Media, Video Tags: #SBOSM, data, HSMYIR, Lanai, LVB, marketing, measurement, metrics, smchi, smcjournal, smcobserver, tourism, travel, visitlanai
Posted on November 23, 2011 by Roxanne Darling
16 Comments
As the founder of the Social Media Club Hawaii chapter and a very active social media consultant here in Hawaii, I am often invited to attend events and receive services for free in exchange for social media buzz – aka tweeting, facebooking, photographing, and videoing about my experiences. Though I thoroughly enjoy myself when I am on site and do pour myself…
Category: Social Media, Strategy Tags: buzz, cliques, community, influencers, marketing, Opinion, pay-to-play, trade, tweetups, uninvited
I am giving a talk today to a private company who is exploring the use of social media as an internal tool. I certainly want to recommend these books, first Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell, by Charline Li and Josh Bernoff, and also
Category: Social Media, Speaking Tags: customer service, diagnostic, employees, empowered, evangelists, forrester, HERO, marketing, measurement, social, tool
I interviewed Charlene Kauhane (of Kauhane Inc.) and Keliʻi Brown of the Maui Visitors Bureau over at the Ulupalakua Ranch on Maui. I had been hired to create, staff, and execute a Social Media Campaign for the Bureau, all in the span of less than six weeks. There are many discussion points in here: How speed is affecting business and marketing The…
Category: Social Media, Strategy, Video Tags: barefeetstudios, bloggers, hawaii, interview, marketing, maui, podcasters, Social Media, video
Posted on May 18, 2009 by Roxanne Darling
4 Comments
This is not Pick on Twitter month – I am just posing some questions to get the attention of those who see things for what they are, not how they should be. I’ve been thinking a lot about the effects of Twitter’s popularity and just did a phone interview with Janice Magin of the Pacific Business News on how many local businesses…
Category: Social Media, Strategy Tags: bare feet studios, knowledge, lemmings, marketing, popularity, ROI, roxanne darling, secrets, Strategy, twitter, users
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