Mindfulness and Marketing: A Conversation
Posted on May 21, 2015 by Roxanne Darling

If you are old enough, or you’ve studied advertising, you were raised on the seductive lure of appealing to people’s fears: fears of not being included, of not being good enough, of being lazy or dumb, etc. It’s a list without end. Historically, this approach works. I really understand the vulnerability that comes from wanting to be a better version of myself…
Category: Home, Social Media, Strategy Tags: conversation, hangout, HOA, marketing, mindfulness, Strategy, video
Summary of New Media Artist-in-Residence Program
Posted on January 1, 2012 by Roxanne Darling

It is the last day of 2011 and I want to add an exclamation point of gratitude on each of my blogs – most of which suffer from neglect from me. It was my friend and Maui blogger Liza Pierce’s idea: let’s all write a blog post for January 1st! So, I’ve set this to post just one minute in to the…
Category: Aloha, News, Social Media, Video Tags: #SBOSM, data, HSMYIR, Lanai, LVB, marketing, measurement, metrics, smchi, smcjournal, smcobserver, tourism, travel, visitlanai
The Social Cost of Unpaid Tweetup Teams
Posted on November 23, 2011 by Roxanne Darling

As the founder of the Social Media Club Hawaii chapter and a very active social media consultant here in Hawaii, I am often invited to attend events and receive services for free in exchange for social media buzz – aka tweeting, facebooking, photographing, and videoing about my experiences. Though I thoroughly enjoy myself when I am on site and do pour myself…
Category: Social Media, Strategy Tags: buzz, cliques, community, influencers, marketing, Opinion, pay-to-play, trade, tweetups, uninvited
Quick Bites on Marketing, Customer Service, Employees, and Social Media
Posted on March 8, 2011 by Roxanne Darling

I am giving a talk today to a private company who is exploring the use of social media as an internal tool. I certainly want to recommend these books, first Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell, by Charline Li and Josh Bernoff, and also
Category: Social Media, Speaking Tags: customer service, diagnostic, employees, empowered, evangelists, forrester, HERO, marketing, measurement, social, tool
Maui Visitors Bureau Explains How to Manage Risk and Social Media
Posted on May 19, 2010 by Roxanne Darling
I interviewed Charlene Kauhane (of Kauhane Inc.) and Keliʻi Brown of the Maui Visitors Bureau over at the Ulupalakua Ranch on Maui. I had been hired to create, staff, and execute a Social Media Campaign for the Bureau, all in the span of less than six weeks. There are many discussion points in here: How speed is affecting business and marketing The…
Category: Social Media, Strategy, Video Tags: barefeetstudios, bloggers, hawaii, interview, marketing, maui, podcasters, Social Media, video
Twitter ROI – Is it Too Popular?
Posted on May 18, 2009 by Roxanne Darling
This is not Pick on Twitter month – I am just posing some questions to get the attention of those who see things for what they are, not how they should be. I’ve been thinking a lot about the effects of Twitter’s popularity and just did a phone interview with Janice Magin of the Pacific Business News on how many local businesses…
Category: Social Media, Strategy Tags: bare feet studios, knowledge, lemmings, marketing, popularity, ROI, roxanne darling, secrets, Strategy, twitter, users