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Mindfulness and Marketing: A Conversation

Sheep in a meadow by Jonas Nilsson Lee, Unsplash

Summary of New Media Artist-in-Residence Program

cover of 2011 report on the Lanai Visitors Bureau blogger program

It is the last day of 2011 and I want to add an exclamation point of gratitude on each of my blogs – most of which suffer from neglect from me. It was my friend and Maui blogger Liza Pierce’s idea: let’s all write a blog post for January 1st! So, I’ve set this to post just one minute in to the…

The Social Cost of Unpaid Tweetup Teams

Mannequin Clique by quinn.anya on Flickr.com

As the founder of the Social Media Club Hawaii chapter and a very active social media consultant here in Hawaii, I am often invited to attend events and receive services for free in exchange for social media buzz – aka tweeting, facebooking, photographing, and videoing about my experiences. Though I thoroughly enjoy myself when I am on site and do pour myself…

Quick Bites on Marketing, Customer Service, Employees, and Social Media

emplyee of the quarter by absoblogginlutely on Flickr

I am giving a talk today to a private company who is exploring the use of social media as an internal tool. I certainly want to recommend these books, first Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell, by Charline Li and Josh Bernoff, and also

Maui Visitors Bureau Explains How to Manage Risk and Social Media

I interviewed Charlene Kauhane (of Kauhane Inc.) and Keliʻi Brown of the Maui Visitors Bureau over at the Ulupalakua Ranch on Maui. I had been hired to create, staff, and execute a Social Media Campaign for the Bureau, all in the span of less than six weeks. There are many discussion points in here: How speed is affecting business and marketing The…

Twitter ROI – Is it Too Popular?

This is not Pick on Twitter month – I am just posing some questions to get the attention of those who see things for what they are, not how they should be. I’ve been thinking a lot about the effects of Twitter’s popularity and just did a phone ┬áinterview with Janice Magin of the Pacific Business News on how many local businesses…