Ed Morita’s Twitter Case Study at Social Media Club Hawaii

Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club. Ed supplements…

MacHeist: Lower Your Price, Use Your Network, Give to Charity, Earn over $2M

And do it all in less than 2 months. “Whaaat?” you say. That’s right. This is another example of the power of the social web, of leveraging your network, of the network effect, of doing good and doing well, and so many other 21st century concepts made possible by the internet combined with intrinsic human traits. It’s also trust on the part…

Free Advice: What WOMF Can Learn From WOMMA

This post is a promised follow-up to my recent post Why are Advertisers Embarrassed by Advertising?. Recently KGMB9 implemented the WOMF service. To me, an outside observer, they have treated it as a sales platform though positioned it as a community forum. I actually think it has the potential to be quite useful as both, if they are willing to address a…

Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays

Everyone knows the airlines are hurting. What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines, or any airline really. The Case of the Cancelled Flight Shane and…

Don’t Get It? Don’t Worry!

I came across this article in AdWeek on Coca-Cola Hunts for Social-Net Formula: The company’s online marketing highs and lows show an old brand learning new tricks. On the one hand, they have spent millions and millions trying to “get” a new media/social strategy that feels like a win. OTOH, they haven’t hit the proverbial home run yet, and to their credit,…

Tourism: Festivals are Powerful Economical Tools

Dan McConnell DDB Worldwide just spoke here at the Hawaii Tourism Authority Festivals and Events conference I am attending (and tweeting and blogging too.) “Upgrading your web site” is only about 10% of what the internet has to offer today. Yet many of our Hawaii web sites are still web 1.0, not 2.0. So that means we have a long ways to…