Bare Feet StudiosEd Morita’s Twitter Case Study at Social Media Club Hawaii
Posted on April 8, 2009 by Roxanne Darling
Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club. Ed supplements…
Category: Branding, HowTo, Podcasts, Social Media, Video Tags: barefeetstudios, Branding, case study, daynah, Ed Morita, hawaii, ING, INGcafe, marketing, network, personal branding, smchi, socialmedia, socialmediaclub, socialmediaclubhawaii, twitter, video
MacHeist: Lower Your Price, Use Your Network, Give to Charity, Earn over $2M
Posted on April 6, 2009 by Roxanne Darling
And do it all in less than 2 months. “Whaaat?” you say. That’s right. This is another example of the power of the social web, of leveraging your network, of the network effect, of doing good and doing well, and so many other 21st century concepts made possible by the internet combined with intrinsic human traits. It’s also trust on the part…
Category: Activism, Branding, HowTo, Money Matters Tags: auction, barefeetstudios, bundle, business model, charity, friends, fun, mac, macheist, marketing, music, referral, roxannedarling, shanerobinson, socialmedia, tourism, travel, twitter
Free Advice: What WOMF Can Learn From WOMMA
Posted on December 29, 2008 by Roxanne Darling
This post is a promised follow-up to my recent post Why are Advertisers Embarrassed by Advertising?. Recently KGMB9 implemented the WOMF service. To me, an outside observer, they have treated it as a sales platform though positioned it as a community forum. I actually think it has the potential to be quite useful as both, if they are willing to address a…
Category: HowTo, Social Media Tags: business practices, ethics, KGMB9, marketing, Social Media, Strategy, transparency, womf, womma, word-of-mouth
Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays
Posted on July 1, 2008 by Roxanne Darling
Everyone knows the airlines are hurting. What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines, or any airline really. The Case of the Cancelled Flight Shane and…
Category: Branding, Strategy Tags: big business, cancellation, change, customer service, data mining, delay, innovation, kiosk, marketing, patrick byers, red carpet club, target audience, travel, twitter, united, what not to do
Don’t Get It? Don’t Worry!
Posted on May 20, 2008 by Roxanne Darling
I came across this article in AdWeek on Coca-Cola Hunts for Social-Net Formula: The company’s online marketing highs and lows show an old brand learning new tricks. On the one hand, they have spent millions and millions trying to “get” a new media/social strategy that feels like a win. OTOH, they haven’t hit the proverbial home run yet, and to their credit,…
Category: Social Media, Strategy Tags: advertising, barefeetstudios, Branding, brands, coca cola, coke, internet, marketing, misfires, new media, patricia martin, roxanne darling, Social Media, Strategy, transparency, twitter
Tourism: Festivals are Powerful Economical Tools
Posted on May 14, 2008 by Roxanne Darling
Dan McConnell DDB Worldwide just spoke here at the Hawaii Tourism Authority Festivals and Events conference I am attending (and tweeting and blogging too.) “Upgrading your web site” is only about 10% of what the internet has to offer today. Yet many of our Hawaii web sites are still web 1.0, not 2.0. So that means we have a long ways to…
Category: Aloha, Strategy Tags: ad spend, advertising, conference, dan mcconnell, DDB, events, festivals, hta, marketing, Social Media, tourism