Summary of New Media Artist-in-Residence Program

cover of 2011 report on the Lanai Visitors Bureau blogger program

It is the last day of 2011 and I want to add an exclamation point of gratitude on each of my blogs – most of which suffer from neglect from me. It was my friend and Maui blogger Liza Pierce’s idea: let’s all write a blog post for January 1st! So, I’ve set this to post just one minute in to the…

Quick Bites on Marketing, Customer Service, Employees, and Social Media

emplyee of the quarter by absoblogginlutely on Flickr

I am giving a talk today to a private company who is exploring the use of social media as an internal tool. I certainly want to recommend these books, first Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell, by Charline Li and Josh Bernoff, and also

Social Media Measurement and the Stages of Change

For the best science and insights in the business I frequently turn to my colleague Tom Webster, whose blog, BrandSavant, has been exploring social media metrics these days. Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. Most companies…

GoHawaii’s New Campaign Makes Me Frown, Not Smile

I recently read in the Pacific Business News about the HVCB (Hawaii Convention & Visitors Bureau) Hawaii: A Thousand Reasons to Smile Campaign. It’s targeted at residents of San Francisco, who are frequent visitors here. I support the idea of reaching out to San Francisco residents – I have many friends there including Chris Heuer, Kristie Wells, Stowe Boyd, Susan Bratton, and…

Online Video: Can it save advertising?

We are currently in negotiations with a very large global company, inside of which are a very few brave souls trying to bring new media and new thinking into a well-established, well-rated company that moves at a molasses pace like most corporate behemoths. The product in play is online video. My ears and eyes are tuned in to conversations happening about how…

Connection Speed: Are You Getting What You Pay For?

Here in the Santa Fe office (we’re in The Lofts) we switched from DSL to cable modems a couple of years ago. When we built the space in 2000 there weren’t a lot of options in terms of cable versus DSL. So we had to go with a satellite on the roof for TV and DSL for our connection. When we moved…